Automobili Lamborghini, received twice the coveted Mercury Award in Gold for their exclusive customer magazine In the categories"Design” and "Magazine – External" The 20th annual International Mercury Award was given to communications professionals who exhibit creativity, originality, and clear communication of key messages for their particular organization or brand. Developed, created & published together with the German Agency KoeckritzDoerrich, the Lamborghini Magazine is intended to be highly emotional and to consistently communicate brand experiences. "The core values of Lamborghini are described as "Extreme, Uncompromising and Italian", and this as well counts for our Magazine. We are proud to win this prestigious award for the second time." stated Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. ,

Automobili Lamborghini debuted its first issue titled "ME" in 2006. The magazine quickly gained international buzz and acclaim from not only its worldwide customers but from creative designers for its striking approach to a customer publication, and won the "Grand Award in Best of Magazines" last year. The magazine stays true to its Lamborghini roots by once again offering customers something that has impeccable design, exclusive and stylish. Its subsequent issues titled "On the Edge" followed the magazine’s brand strategy. The features are written by renowned contributors from different countries and backgrounds specifically picked by the Lamborghini staff for their unique experiences and different views of the world.

The MERCURY Awards are one of the most important international distinctions in the area of public relations, public affairs and corporate communications. The New York based International Academy of Communication Arts and Sciences ( IACAS ), has presented them annually since 1986, covering various creative disciplines. In all, 930 submissions from 17 countries were reviewed by the expert panel. The award is sponsored by MerComm, Inc. and is presented for creativity, originality and talent. Named after the Roman god Mercury, the award symbolises the value of communications and the jury attaches particular importance to original content, illustrative presentation and a harmonious total impression.

The Lamborghini Magazine is published biannually, with some 172 pages and an exclusive total circulation of 12,000 copies. Apart from the global English edition, it is also published in Italian and German.

Source : Lamborghini S.P.A. for kldconcept.com