which has just gone online. The address (
www.lamborghini.com) and the choice of languages (Italian and English) are the same, but the contents have changed and are presented in a clearer and more accessible way. Featuring the same character traits as the brand it is dedicated to - i.e. extreme, uncompromising and unquestionably Italian - the new Lamborghini site focuses even more on the story of the company and on its founder, the legendary Ferruccio Lamborghini.
Everything is enriched with modern and historic photos and films. After the Service Page, where language and display mode (standard or full screen) can be selected, the site opens with the Intro Page. After answering the question "Ready to go?", seven sections are presented: Company, Profile, Models, Magazine, Dealers, Merchandising and Museum. In addition, there are five submenus that offer links to the Lamborghini Press and Lamborghini Register pages. Naturally, the new site presents all models and prototypes from Lamborghini since 1963, with photos and films: from the 350 GTV to the latest model, the Murciélago LP640. There is also the online version of the brand-new Lamborghini Magazine. As well as presenting features from the printed version, it also offers news about the company and its supercars. The Dealer section provides a map of all official Lamborghini dealers operating worldwide, with addresses and telephone numbers: from the United States to Japan, Russia, China and - naturally - Italy.
The Merchandising section presents all the products from the Lamborghini Collection. These products are available from Dealers, at the company Boutique, and also orderable online through the site. The profile of the company and its products ends with the Lamborghini Museum, presented in great detail with photos of how it looks today: a bright two-storey building facing Via Modena with two floors of models built during the Emilia manufacturer’s 42-year history. For those wishing to visit the Museum or the assembly lines where the four models of the current Lamborghini range are made - the 10-cylinder Gallardo Coupé and Gallardo Spyder, and the 12-cylinder Murciélago Coupé and Murciélago Roadster -there is an e-mail address for booking factory tours and a location map.
Sant’Agata Bolognese, 13th April 2006