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Egoista - présentation lors de la soirée d anniversaire le 11-mai-2013
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Lamborghini Egoista
Walter De Silva's homage for Lamborghini's 50th anniversary


An emotional moment in
Sant?Agata Bolognese yesterday at the culmination of the gala celebrating
Lamborghini's 50th anniversary: Walter De Silva's incredible vehicle made its
entry in front of a thousand invitees, the Head of Design for the Volkswagen
Group's homage to celebrating the House of the Raging Bull's half century. ?I
am very attached to this Italian brand, being an Italian myself. I wanted to pay
homage to and think up a vehicle to underline the fact that Lamborghinis
have always been made with passion, and with the heart more than the
head,? said an emotional De Silva.
Indeed the Egoista, as the vehicle has been christened, is a car forged from a
passion for innovation and alternative solutions, the same passion which has
always set the Lamborghini brand apart. ?This is a car made for one person
only, to allow them to have fun and express their personality to the
maximum. It is designed purely for hyper-sophisticated people who want only
the most extreme and special things in the world. It represents hedonism
taken to the extreme, it is a car without compromises, in a word: egoista
(selfish),? De Silva further explained.
The supercar's debut was equally spectacular, with a cinematic entry
announced by a trailer projected onto the nine big screens in the room. The
stage was transformed into a landing strip, with a top model in a flight suit
guiding the Egoista's arrival with ground crew light paddles, and the roar of
the V10 engine shaking the 20-meter-tall tensioned event structure: this is
the spectacle the VIP guests were treated to when Lamborghini President
and CEO Stephan Winkelmann entered at the wheel of the Egoista, before
inviting its creator, Walter De Silva, to join him on stage.