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| Postée par admin le Sunday 13 January 2013 à 09:07 |
Lamborghini deliveries grow substantially in 2012, strong demand continues for award-winning Aventador.
- Lamborghini worldwide deliveries to customers grew by 30% to 2,083 units
- USA leading growth in worldwide major markets (+53%)
- European sales up by 34%
- 2013 marked by 50th Anniversary celebration and new dimensions in motorsport
Automobili Lamborghini S.p.A., the Italian
luxury super sports car manufacturer, increased worldwide deliveries to
customers in 2012, from 1,602 to 2,083 units. This represents a 30% growth
compared to the previous year and the third consecutive year of growth.
?In spite of ongoing worldwide financial and economic uncertainties,
Lamborghini has delivered a very satisfying performance in 2012, confirming
the strength of our product and commercial strategy. We will continue to
work on the development of our product range to address further growth in
the future,? said Stephan Winkelmann, President and CEO of Automobili
Lamborghini S.p.A.
The growth is driven by the first full year of sales for the new Aventador LP
700-4 (922 units) while the Gallardo confirms its status as the most
successful Lamborghini ever with an almost stable performance compared
to 2011 (1,161 units sold in 2012) and reaching a total of more than 13,000
cars delivered since its launch.
Lamborghini is a global brand and sales distribution is well balanced among
the three regions: Europe 29%, America 28% (of which USA is 25%) and
Asia Pacific 35% (of which China accounts for 15%). The Middle East and
South Africa account for 8%.
Despite global market headwinds Lamborghini grew in Europe by 34%
versus 2011, in the Americas by 50% (USA +53%) and in Asia Pacific by
9%.
In 2013 the Aventador LP 700-4 Roadster, the most extraordinary open top
super sports car, will join the successful coupé. Initial pre-order expectations
for this model have been exceeded and the order bank for both versions
covers the next 15 months.
For 2013, a focus for the ?raging bull? brand includes further investments
into Lamborghini Motorsport. Following four seasons in Europe and the first
season in Asia, the Lamborghini Blancpain Super Trofeo has made its mark
as the only one-make four-wheel drive series and the fastest one-brand
racing series in the world. In 2013, the series will run on three continents,
entering the USA with a new series for the Americas.
In addition, Lamborghini will officially enter the globally established GT3
series worldwide with the Gallardo. Complementary racing activities for
drivers at other skill levels will also be offered.
In 2013, Lamborghini will celebrate the 50th anniversary of the company?s
foundation. Dozens of activities around the world will be held to honor the
great past, present and future of the brand. With the greatest reunion of
Lamborghini drivers from around the world ever to be held in Italy in May,
the ?Grande Giro Lamborghini 50th Anniversary? will lead hundreds of
Lamborghinis and their owners on a tour through magnificent Italian cities
and landscapes. The tour will finish in Sant?Agata Bolognese, the birthplace
and hometown of Automobili Lamborghini, in a festive tribute on May 11.
Automobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant?Agata Bolognese,
in Northeastern Italy, where it manufactures some of the world?s most coveted
super sports cars. With the introduction of the Aventador LP 700-4 in 2011 and the
debut of the Urus concept SUV at the Beijing International Automobile Exhibition in
2012, Lamborghini has established yet another landmark in the history of luxury
super sports cars. And with more than 120 dealerships worldwide, Automobili
Lamborghini has successfully created an uninterrupted series of extreme, exclusive
super sports cars that include the 350 GT, Miura, Espada, Countach, Diablo,
Murciélago, Reventón Coupé, Reventón Roadster, Gallardo LP 560-4 Coupé and
Spyder, and the Gallardo LP 570-4 Superleggera and the open-top LP 570-4 Spyder
Performante. |
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